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GreenFluence2026
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The Challenge

Work like a creative agency. Prove your impact.

Research a real brand’s sustainability problem, design a solution, invent a hypothetical brand to deliver it, and plan a campaign with a measurable Proof-of-Impact Activation.

Register Your Team(opens in a new tab)

Eligibility

CategoryEligibility
SeedlingsSchoolClasses 6–10 or equivalent, including Bangla Version, English Version, O-Level, and Dakhil
SaplingsCollege & AdmissionClasses 11–12, HSC or equivalent, A-Level, Alim, and university admission candidates
ForestsUniversitySelectedUndergraduate university students from any discipline

Team rules

  • 1A team has 2–3 members.
  • 2All members belong to the same category and may come from different institutions.
  • 3Each student joins one team.
  • 4One Team Leader handles registration and official submissions.

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Nothing you select here is saved or sent. Official registration happens through the form.

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Campaign brief

  1. 01

    Choose one existing local or international brand operating in Bangladesh.

  2. 02

    Research one genuine sustainability problem connected to that brand and use credible evidence.

  3. 03

    Map the people affected and the groups who could help.

  4. 04

    Explain the campaign’s Primary SDG alignment. Choose two Supporting SDGs from the seven eligible options and justify both.

  5. 05

    Develop a feasible solution and name a new hypothetical brand with a purpose and clear responsibilities.

  6. 06

    Build a campaign strategy with a target audience, message, channels, and measurable indicators.

  7. 07

    Plan a Proof-of-Impact Activation people can take part in. Describe the action, resources, implementation steps, measurement, and how it could scale.

Sustainable Development Goals

Explain your Primary SDG alignment, then choose two Supporting SDGs from these seven and justify both.

UN Sustainable Development Goals (opens in a new tab)

SDG references are for context; the United Nations is not an organizer of GreenFluence 2026.

Campaign Lab

Three example scenarios show how an issue becomes a hypothetical brand, an activation, and a measure.

Issue
Takeaway packaging waste
Hypothetical brand
LoopBack
Proof-of-Impact Activation
Pilot a reusable container return point for a campus canteen
Proposed measure
Share of issued containers returned

These are teaching scenarios with proposed metrics, not real results. Students pick their own real brand and substantiate the link to their problem. Studying a brand does not imply endorsement, sponsorship, or partnership.

Submissions

Round 1 · Concept Note

All registered teams submit one PDF of 10–12 A4 pages, excluding the cover and contents.

Round 2 · Campaign Reel

Shortlisted teams show the proposed solution, hypothetical brand, campaign, and how the activation works. Include evidence if the activation has been carried out, or a credible plan when it is still proposed. A smartphone can be used. Follow the organizers’ current instructions for Reel media rules.

National Grand Finale

Finalists prepare a presentation and defend the evidence, feasibility, and impact of their proposal.

See how the stages fit together

Prepare Your Concept Note

Your preparation progress: 0 of 12 covered

Judging

Judges assess research, stakeholder mapping, SDG alignment, solution feasibility, campaign strategy, storytelling, activation, and measurable impact. Entries should be original, evidence-based, and respectful.

Campaign Reel: clarity of the story, strength of the campaign, and how convincingly the activation works.

Grand Finale: how well the team defends its evidence, feasibility, and impact.